The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets
| Year of publication: |
1994
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|---|---|
| Authors: | Corfman, Kim P. ; Lehmann, Donald R. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 23.1994, 2, p. 35-48
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