"The problem is people don’t know how to talk to you" : how medicaid recipients understand and use health plan report cards and instruction sheets
J. Robyn Goodman, Lisa L. Duke, Ryan P. Theis, and Elizabeth A. Shenkman
| Year of publication: |
July-September 2018
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| Authors: | Goodman, J. Robyn ; Duke, Lisa L. ; Theis, Ryan P. ; Shenkman, Elizabeth A. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 3, p. 227-244
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| Subject: | Health plan report cards | health communication design | health plan ratings | Hispanic | African-American | and White audiences | low-income audiences | focus groups | Medicaid | Gesetzliche Krankenversicherung | Public health insurance | Sozialleistungsempfänger | Welfare recipients | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Krankenversicherung | Health insurance |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2018.1514736 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979384