The process and consequences of cognitive filtering of Internet content : handling the glut of internet advertising
Karen Hood; David W. Schumann
| Year of publication: |
2007
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|---|---|
| Authors: | Hood, Karen ; Schumann, David W. |
| Published in: |
Internet advertising : theory and research. - Mahwah, NJ [u.a.] : Lawrence Erlbaum Associates, ISBN 0-8058-5109-7. - 2007, p. 185-202
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| Subject: | Online-Marketing | Internet marketing | Website | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530789