The process of co-creation in educational services : insights from interviewing co-creative actors in higher education
Year of publication: |
2025
|
---|---|
Authors: | Yu, Ava Huijuan ; Uncles, Mark ; Jiang, Zixi |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 35.2025, 3, p. 349-376
|
Subject: | Co-creation antecedents | Co-creation feedback | Co-creation moderators | Educational services | Negative co-creation consequences | Positive co-creation consequences | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Dienstleistungsqualität | Service quality |
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