The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Sora Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Sora |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 59.2022, 1, p. 56-82
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| Subject: | China | consumer knowledge of CSR | consumer trust | corporate reputation | corporate social responsibility communication | engagement | Hong Kong | process model | Corporate Social Responsibility | Corporate social responsibility | Hongkong | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488418805523 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012703095