The Process of Marketing Segmentation Strategy Selection

The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

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Year of publication:	2007-04
Authors:	Dumitru, Ionel
Institutions:	Academy of Economic Studies, School of Marketing
Subject:	segmentation strategy \| differentiated marketing \| strategic marketing \| concentrated marketing

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Extent:	application/pdf
Series:	working papers.
Type of publication:	Book / Working Paper
Language:	Romanian
Notes:	Full text available only in Romanian. Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006. Number 1004 4 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005812889