The Product Cycle Revisited – Knowledge Intensity and Firm Internationalization

This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle

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Year of publication:	2013
Authors:	Almor, Tamar ; Hashai, Niron ; Hirsch, Seev
Publisher:	[S.l.] : SSRN
Subject:	Produktlebenszyklus \| Product life cycle \| Wissen \| Knowledge \| Industrieforschung \| Industrial research \| Produktivität \| Productivity \| Globalisierung \| Globalization

Extent:	1 Online-Ressource (25 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Management International Review, 46(5), pp. 655-675, 2006 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 22, 2006 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014154487