The product development and commercialization process
Dale S. Rogers, Douglas M. Lambert and A. Michael Knemeyer
| Year of publication: |
2006
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|---|---|
| Authors: | Rogers, Dale S. ; Lambert, Douglas M. ; Knemeyer, A. Michael |
| Published in: |
Supply chain management : processes, partnerships, performance. - Sarasota, Fla. : Supply Chain Management Institute, ISBN 0-9759949-1-3. - 2006, p. 131-146
|
| Subject: | Kommerzialisierung | Commercialization | Innovation | Theorie | Theory | Produktmanagement | Product management | Strategisches Management | Strategic management | Produktentwicklung | New product development |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003386278