The product development process in NTC multinationals
Year of publication: |
1982
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Authors: | Ting, Wenlee |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 17.1982, 1, p. 76-81
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Subject: | Internationale Unternehmung | Produkt | Neues Produkt | Asien | Multinationales Unternehmen | Transnational corporation | Innovation | Produktentwicklung | New product development | Theorie | Theory | Produktmanagement | Product management |
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