The product life cycle : a key to strategic marketing planning
John E. Smallwood
| Year of publication: |
1973
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|---|---|
| Authors: | Smallwood, John E. |
| Published in: |
MSU business topics. - East Lansing, Mich. : School, ISSN 0024-8460, ZDB-ID 221039-3. - Vol. 21.1973, 1, p. 29-35
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| Subject: | Produktgestaltung | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002825275