The Product Manager's Toolkit : Methodologies, Processes and Tasks in High-Tech Product Management

by Gabriel Steinhardt

Product Management Concepts -- Who’s Driving Your Company? -- Product Management Team -- Product Definition Team -- Crafting Market Requirements -- Concept of Marketing -- Value-Marketing Model -- Extending Product Life Cycle Stages -- Product Management Glossary -- Product Manager's Toolkit -- PMTK Introduction -- PMTK Models -- PMTK Templates

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Year of publication:	2010
Authors:	Steinhardt, Gabriel
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Hochtechnologie \| High technology \| Produktmanagement \| Product management \| Produktlebenszyklus \| Product life cycle
Description of contents:	Table of Contents [d-nb.info]

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Extent:	Online-Ressource (XVII, 378p, digital)
Series:	SpringerLink / Bücher Springer eBook Collection / Business and Economics
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-642-04508-0 ; 978-3-642-04507-3
Other identifiers:	10.1007/978-3-642-04508-0 [DOI]
Classification:	Methoden und Techniken der Betriebswirtschaft
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013521337