The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Ronald Paul Hill; Alison Watkins
| Year of publication: |
2009
|
|---|---|
| Authors: | Hill, Ronald Paul ; Watkins, Alison |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 1, p. 52-59
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Altruismus | Altruism | Eigeninteresse | Self-interest | Soziales Verhalten | Social behaviour | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822814