THE PROMOTION OF CULTURAL TOURISM ON THE LEVEL OF BELGRADE AS A TOURIST DESTINATION

Cultural contents are among the most important elements of the overall cultural offer of big city destinations. The importance of cultural tourism promotion is especially significant in big cities, in their endeavors to create an image of authentic destination and in a psychological differentiation compared to competitive city destinations. Namely, cultural and natural attractions are the ones by which some city, as a destination, differs from the others, while some other factors of tourist offer (for instance, receptive factors, especially hotels within international hotel chains) offer uniform and standardized services in all destinations.