The prospect of a perfect ending : loss aversion and the round-number bias
P. Fraser-Mackenzie, M. Sung, J.E.V. Johnson (Centre for Risk Research, Southampton Business School, University of Southampton Southampton, United Kingdom)
| Year of publication: |
2015
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|---|---|
| Authors: | Fraser-Mackenzie, P. ; Sung, Ming-Chien ; Johnson, Johnnie E. V. |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 131.2015, p. 67-80
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| Subject: | Analog value function | Round-number bias | Left-digit effect | Heuristics | Systematischer Fehler | Bias | Prospect Theory | Prospect theory | Heuristik | Risikoaversion | Risk aversion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.obhdp.2015.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422321