The prospect of higher education marketing : adaption, transition or hybridisation?
Bipithalal Balakrishnan Nair, M.R. Dileep and Sandeep K. Walia
| Year of publication: |
2023
|
|---|---|
| Authors: | Nair, Bipithalal Balakrishnan ; Dileep, Madhav R. ; Kumar Walia, Sandeep |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 4, p. 395-407
|
| Subject: | Behaviour | Higher education | International students | Online learning | University marketing | Hochschule | Higher education institution | Studierende | Students | E-Learning | E-learning | Studium | University education | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-03-2022-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338504