The psychological basis of marketing
Allan J. Kimmel
| Year of publication: |
2010
|
|---|---|
| Authors: | Kimmel, Allan J. |
| Published in: |
Marketing theory : a student text. - Los Angeles, Calif. [u.a.] : Sage Publ., ISBN 978-1-84920-465-1. - 2010, p. 121-144
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950829