The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport

Research on sport spectators and sport fans is examined to develop a model of the psychological connections that individuals experience with sports or sport teams. The Psychological Continuum Model (PCM) is introduced. It provides an extended view of sport spectator and sport fan involvement, and outlines general parameters that may mediate the relationship between an individual and a sport or team. The PCM provides a framework that may account for an individual's movement from initial awareness of a sport or team to eventual allegiance. Four levels are described and differentiated: awareness, attraction, attachment and allegiance. The model proposes that the psychological connections between an individual and a sport or team are governed by the complexity and strengthening of sportrelated mental associations. The PCM provides a model that integrates current research and suggests new directions for future research and applications.