The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Walter Dill Scott
| Year of publication: |
1978 ; 5. ed.; [Nachdr. d. Ausg.] Boston 1913
|
|---|---|
| Authors: | Scott, Walter Dill |
| Publisher: |
New York : Arno Pr. |
| Subject: | Werbungspsychologie | Werbung | Vereinigte Staaten | Advertising | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology | Wirtschaftspsychologie | Economic psychology |
| Extent: | 280 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 249 - 271 |
| ISBN: | 0-405-11171-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002786612