The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships
Anil Menon, Sundar G. Bharadwaj and Roy Howell
| Year of publication: |
2009
|
|---|---|
| Authors: | Menon, Anil ; Bharadwaj, Sundar G. ; Howell, Roy |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 129-156
|
| Subject: | Marketingmanagement | Marketing management | Organisationsstruktur | Organizational structure | Betrieblicher Konflikt | Workplace conflict |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836625