The Quality Double Whammy - Double your trouble or double your fun: Prior beliefs about quality can count twice when customers update these beliefs with new experiences!
| Year of publication: |
1999
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| Authors: | Boulding, William ; Kalra, Ajay ; Staelin, Richard |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 4, p. 463-484
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