The quality of self-report data : review and synthesis
Robert A. Peterson; Roger A. Kerin
| Year of publication: |
1981
|
|---|---|
| Authors: | Peterson, Robert A. ; Kerin, Roger A. |
| Published in: |
Review of marketing : 1981. - Chicago : American Marketing Association. - 1981, p. 5-20
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002663760