The quality-value-satisfaction-loyalty chain : relationships and impacts
Year of publication: |
2013
|
---|---|
Authors: | Gallarza, Martina G. ; Gil Saura, Irene ; Moreno, Francisco Arteaga |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 68.2013, 1, p. 3-20
|
Subject: | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Spanien | Spain |
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