The quest for global dominance : transforming global presence into global competitive advantage
Vijay Govindarajan; Anil K. Gupta
| Year of publication: |
2001 ; 1st ed
|
|---|---|
| Authors: | Govindarajan, Vijay ; Gupta, Anil K. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Globalisierung | Globalization | Wettbewerbsstrategie | Competitive strategy | Schwellenländer | Emerging economies | Internationaler Wettbewerb | International competition | Wettbewerbsvorteil | Competitive advantage | Internationalisierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 297 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7879-5721-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001574333