The Quintessence of Marketing : What You Really Need to Know to Manage Your Marketing Activities

by Nils Bickhoff, Svend Hollensen, Marc Opresnik

Marketing and Marketing Management: A First Basic Understanding -- Step 1 - Market Analysis: Structuring and Evaluating the Market Information -- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning -- Step 3 - Marketing Implementation: Executing the Marketing Plan -- Conclusion: Marketing and Railroad Companies.

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Year of publication:	2014
Authors:	Bickhoff, Nils
Other Persons:	Hollensen, Svend (contributor) ; Opresnik, Marc Oliver (contributor)
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Marketing \| Marketingmanagement \| Marketing management
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (VI, 144 p. 46 illus, online resource)
Series:	Quintessence Series SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Einführung
Language:	English
Notes:	Description based upon print version of record Marketing and Marketing Management: A First Basic UnderstandingStep 1 - Market Analysis: Structuring and Evaluating the Market Information -- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning -- Step 3 - Marketing Implementation: Executing the Marketing Plan -- Conclusion: Marketing and Railroad Companies.
ISBN:	978-3-642-45444-8 ; 978-3-642-45443-1
Other identifiers:	10.1007/978-3-642-45444-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014020927