The quintessence of strategic management : what you really need to know to survive in business
Philip Kotler; Roland Berger; Nils Bickhoff
| Alternative title: | Quintessenz des strategischen Managements <engl.> |
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| Year of publication: |
2010
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| Authors: | Kotler, Philip ; Berger, Roland ; Bickhoff, Nils |
| Publisher: |
Berlin : Springer |
| Subject: | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VII, 129 S. Ill., graph. Darst., Kt. |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [127] - 129 |
| ISBN: | 978-3-642-14543-8 ; 978-3-642-14544-5 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658662