The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business

by Philip Kotler, Roland Berger, Nils Bickhoff

Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years

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Year of publication:	2010
Authors:	Kotler, Philip
Other Persons:	Berger, Roland (contributor) ; Bickhoff, Nils (contributor)
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Strategisches Management \| Strategic management
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (VII, 132p. 44 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-642-14544-5 ; 978-3-642-14543-8
Other identifiers:	10.1007/978-3-642-14544-5 [DOI]
Classification:	Betriebliche Information und Kommunikation
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522831