The R&D : Marketing interface, a general analogue model for technology diffusion
Conrad Berenson
| Year of publication: |
1968
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| Authors: | Berenson, Conrad |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 2, p. 8-15
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| Subject: | Markt | Marktforschung | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001890998