The "race to the bottom" : moving closer to home?
Elaine L. Ritch and Julie McColl
| Year of publication: |
2021
|
|---|---|
| Authors: | Ritch, Elaine L. ; McColl, Julie |
| Published in: |
New perspectives on critical marketing and consumer society. - Emerald, UK : Emerald Publishing, ISBN 978-1-83909-557-3. - 2021, p. 171-182
|
| Subject: | Cognitive dissonance theory | attitude-behaviour gap | retail brand value | worker exploitation | gig economy | retail high street | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498256