The rapid market assessment (RMA) of new products

Research efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologies have been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assessing the market potential of new products at the early stages of a research project.

MoreLess

Year of publication:	1988
Authors:	Baker, Gregory A. ; Neto, Jose De Souza
Published in:	Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 4.1988, 5, p. 467-473
Publisher:	John Wiley & Sons, Ltd.

More details

Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008570248