The rate of penetration by multinationals into emerging markets : evidence from BRIC
Johny K. Johansson; Laurence Leigh
| Year of publication: |
2011
|
|---|---|
| Authors: | Johansson, Johny K. ; Leigh, Laurence |
| Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 19.2011, 3, p. 272-289
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Markenführung | Brand management | Marketingmanagement | Marketing management | Marktanteil | Market share | BRICS-Staaten | BRICS countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502988