The Rational Homo Psychologicus : Creating Thoughtful Businesses

by H. Y. Story

1. The Rational Homo Psychologicus: A Fundamental Assumption Revisited -- 2. The Value of Thoughtfulness? -- 3. The Growth of the Homo Psychologicus – Optimization Theory as a Replacement for Positioning Theory -- 4. 1000 Hamlets in the Evaluation of the Homo Psychologicus -- 5. BHI: A New Evaluation Methodology -- 6. How to Enhance the Health of the Homo Psychologicus in Practice? -- 7. We, the Rational Homo Psychologicus

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Year of publication:	2020 ; 1st ed. 2020
Authors:	Story, H. Y.
Publisher:	Singapore : Palgrave Macmillan
Subject:	Entscheidung \| Decision \| Kreativität \| Creativity \| Psychologie \| Psychology \| Unternehmenserfolg \| Firm performance

Extent:	1 Online-Ressource (XVII, 185 p. 4 illus., 2 illus. in color)
Series:	Springer eBooks / Business and Management Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-329-503-2 ; 978-981-329-502-5
Other identifiers:	10.1007/978-981-32-9503-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398889