THE RATIONALE FOR THE PLAN OF THE INNOVATIVE PROJECT OF THE ENTERPRISE

In modern market conditions in the strategies of many enterprises there is a shift, that is, the transition from the use of economic effect in considering the effectiveness of the activity of large-scale production to the application of purposeful innovation strategy of its further development. Thus, the innovation (innovation) are the important means of economic security of functioning of economic growth and competitiveness in the national economy sectors. The majority of domestic enterprises due to economic, political and financial instability, due to the imperfection of markets for goods and services, systems of taxation and investment, is in a difficult financial and economic state. For the effective functioning and development of the enterprise managers need to consider one of the most important points: performance management system should be in a constant state of readiness, to be able to implement appropriate methods and mechanisms to ensure the elimination of emerging problems before they will be unavoidable and scale. Business-plan of the innovative project requires a comprehensive analysis of financial and economic activity of the enterprise and evaluating it as an economic system, on the basis of which should be elaborated and implemented an innovative project. The entrepreneur must take into account that modern innovative projects usually require significant investment, which is not always in full feature. It should be noted that the adoption of investment decisions is one of the most difficult problems of management of the enterprise. It comes about that in the sphere of interests of the potential investor shows all aspects of economic activities of the enterprise. When attracting external investors entrepreneur should consider that first of all he needed to show the investor content of their business, to demonstrate the advantages and specify on the income of that investors will receive. Thus, the choice of the project is the most important strategic objectives of the enterprise. Business-plan of the project must show that this project in comparison with alternative solutions creates the best conditions for successful activity of the enterprise. The purpose of the business plan development plan financial, production and marketing activity of the company on implementation of selected innovative project in accordance with the needs of the market and its production resources.