The real campaign : the role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images
Erlinde Cornelis, Paula C. Peter
| Year of publication: |
August 2017
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|---|---|
| Authors: | Cornelis, Erlinde ; Peter, Paula C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 77.2017, p. 102-112
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| Subject: | Advertising disclaimers | Appearance satisfaction | Retouched vs. unretouched | Advertising literacy | Attitude toward the ad | Purchase intention | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.03.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729900