“The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds
| Year of publication: |
2012
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|---|---|
| Authors: | Eisenbeiss, Maik ; Blechschmidt, Boris ; Backhaus, Klaus ; Freund, Philipp Alexander |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 1, p. 4-21
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