The recognition and measurement of brand assets: an exploration of the accounting/marketing interface
| Year of publication: |
2008
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|---|---|
| Authors: | El-Tawy, Nevine ; Tollington, Tony |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 7, p. 711-732
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