The red and the black : mental accounting of savings and debt
Dražen Prelec and George Loewenstein
| Year of publication: |
2008
|
|---|---|
| Authors: | Prelec, Dražen ; Loewenstein, George |
| Published in: |
Exotic preferences : behavioral economics and human motivation. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-925707-2. - 2008, p. 481-520
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003729643