The red sneakers effect : inferring status and competence from signals of nonconformity
Year of publication: |
2014
|
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Authors: | Bellezza, Silvia ; Gino, Francesca ; Keinan, Anat |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 35-54
|
Subject: | Verhalten | Behaviour | Nachfrageinterdependenz | Interdependent preferences | Soziale Norm | Social norm | Sozialer Status | Social status |
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