The reflexive case study method: a practice approach to SME globalization

Purpose – This paper is positioned at the intersection of the spatial and the practice turn in management research. The purpose of this paper is to address the phenomenon of transgressive small to medium-sized enterprise (SME) formations and the limitations of SME globalisation research in capturing the connectivity of businesses in disjointed locations, and propose a qualitative case-study design to overcome these limitations. Design/methodology/approach – The paper critiques existing approaches to SME globalisation, which are informed by an interpretative community that conceives of territorial geography as the nodal point of SMEs and does not distinguish between internationalisation and globalisation. The paper thus addresses related methodological challenges. Based on a synthesis across disciplines and theoretical perspectives, the paper offers a reflexive method for case-study research, in the hope that such a method may increase the productiveness of analytical exploration of the multidimensional quality of SME organising and managing at the focal point of current transformations. Findings – The paper makes the case for SME globalisation research to move beyond societist and individualist ontologies to embrace social-constructionist thinking, to make practice the unit of case-studies, and to appreciate process geographies of managing and organising. Research limitations/implications – The paper contributes to business research on SMEs at the nexus of globalising flows. The theoretical, conceptual, and methodological implications are discussed and are substantiated by details and illustrative selected examples from an ongoing study. Practical implications – The study of social SME landscapes, including from the perspective of the reflexive case-study method, is open to multilingual and international research collaboration. Originality/value – The paper contributes a multidisciplinary research design that extends SME studies so as to embrace contemporary transformations, by offering a reflexive case-study method for the improvement of research practice. In the field of SMEs, the paper contributes a new concept social “SME landscapes” that could enrich and improve the understanding of contemporary business. In the fields of SME and entrepreneurship studies, the paper implements expressed demands for social constructionist, multidisciplinary approaches.