THE REGIONAL DEVELOPMENT OF TOURISM FROM THE PERSPECTIVE OF THE SUSTAINABLE DEVELOPMENT

The complex of negative factors (the infrastructure status, the outdated mentalities, the poor professional qualifications, the long economic crisis etc.), to which we add a certain inertia and/or superficiality of some local public authorities regarding the meaning and the definition of the local development of tourism, explains the difficulties this branch faces, being so dependent on the general status of the national economy. Hence, the existence of a national program of regional development of the sustainable tourism is crucial, the program identifying the priority objectives of a less evaluated area, which would revitalize their economy. Thus, under the conditions of a well-directed regional development, we consider that the careful qualification of the persons involved in the local, county and regional development organization should be started. The statistics is not enough from this point of view; it has to be completed with the comprehensive identification of the local resources. There are counties that have already inventoried the entire natural and cultural endowment they dispose of in terms of truth and value, representing the tourist objectives, so that a heritage re-evaluation of priorities for promotion and re-promotion is enough, in order to determine the corresponding necessary funds. In the context of the global economy, the sustainable development strategy of tourism in Romania must focus on the catalyst factors of economic and social change, in order to promote the economic growth. At the same time, strategy has to be flexible enough to adapt to shocks and change processes.