The regulatory fit effect of persuasive message on service recovery satisfaction
Couchen Wu & Ying-Chieh Weng
| Year of publication: |
2009
|
|---|---|
| Authors: | Wu, Couchen ; Weng, Ying-chieh |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 34.2009, 3, p. 141-150
|
| Subject: | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887304