The Relat ion Between Actual and Perceived Interactivity
| Year of publication: |
2011
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| Authors: | Voorveld, Hilde ; Neijens, Peter ; Smit, Edith |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 40.2011, 2 (1.7.), p. 77-93
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