The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Tayo A. Oyedeji
| Year of publication: |
2007
|
|---|---|
| Authors: | Oyedeji, Tayo A. |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 9.2007, 3, p. 116-125
|
| Subject: | Kommunikationsmedien | Communication media | Content Management | Content management | Mediennutzung | Media usage | Zielgruppe | Target group | Jugendliche | Youth | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003549780