The relational context of creating customer portfolio analyses
Edyta Rudawska
| Year of publication: |
2015
|
|---|---|
| Authors: | Rudawska, Edyta |
| Published in: |
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze. - Bydgoszcz [u.a.] : Warsaw Univ. of Life Sciences Pr., ISSN 1644-0757, ZDB-ID 2132278-8. - Vol. 14.2015, 2, p. 143-152
|
| Subject: | relationship marketing | customer portfolio analysis | customer relationships | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in poln. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339363