The relationship between advertising and product quality over the product life cycle : a contingency theory
Gerard J. Tellis and Claes Fornell
| Year of publication: |
1988
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|---|---|
| Authors: | Tellis, Gerard J. |
| Other Persons: | Fornell, Claes (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 1, p. 64-71
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| Subject: | Produktqualität | Product quality | Werbung | Advertising | Kosten | Costs | Theorie | Theory | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001044060