The Relationship between Advertising Message Strategy and Television Commercial Effectiveness
| Year of publication: |
1995
|
|---|---|
| Authors: | Laskey, Henry A. ; Fox, Richard J. ; Crask, Melvin R. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 2, p. 31-40
|