The relationship between brand experience, brand trust and brand identification in the process of creating brand love
Smriti Pande, Kriti Priya Gupta
| Year of publication: |
2024
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|---|---|
| Authors: | Pande, Smriti ; Gupta, Kriti Priya |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 34.2024, 2, p. 264-282
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| Subject: | apparel | India | consumer | brand experience | brand trust | brand identification | brand love | consumer-brand relationship | young | national capitalterritory | NCT | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Indien | Vertrauen | Confidence | Markentreue | Brand loyalty | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.141638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075869