The relationship between consumer personality traits and celebrity personality traits
Shahzeb Hussain, Suyash Khaneja, Kinnari Pacholi, Waleed Yousef and Michael Kourtoubelides
| Year of publication: |
2024
|
|---|---|
| Authors: | Hussain, Shahzeb ; Khaneja, Suyash ; Pacholi, Kinnari ; Yousef, Waleed ; Kourtoubelides, Michael |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 18.2024, 5, p. 1259-1284
|
| Subject: | Attitude towards celebrity | Celebrity personality | Consumer personality | Purchase intention | Quantitative study | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-08-2022-0278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327070