The relationship between corporate responsibility and brand loyalty in retailing : the mediating role of trust
Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati
| Year of publication: |
2010
|
|---|---|
| Authors: | Perrini, Francesco ; Castaldo, Sandro ; Misani, Nicola ; Tencati, Antonio |
| Published in: |
Global challenges in responsible business. - New York, NY [u.a.] : Cambridge University Press, ISBN 0-521-73588-2. - 2010, p. 191-214
|
| Subject: | Einzelhandel | Retail trade | Corporate Social Responsibility | Corporate social responsibility | Fairer Handel | Fair trade | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003996919