The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value
Prince Kodua, Charles Blankson, Swati Panda, Thuy Nguyen, Robert E. Hinson and Bedman Narteh
| Year of publication: |
2022
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|---|---|
| Authors: | Kodua, Prince ; Blankson, Charles ; Panda, Swati ; Nguyen, Thuy ; Hinson, Robert ; Narteh, Bedman |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 23.2022, 4, p. 1088-1108
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| Subject: | consumer-based brand equity | Corporate social responsibility | developing economy | Ghana | sub-saharan africa | Corporate Social Responsibility | Subsahara-Afrika | Sub-Saharan Africa | Markenimage | Brand image | Zentralafrika | Central Africa | Konsumentenverhalten | Consumer behaviour | Stakeholder | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2021.2015835 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417108