The relationship between customer-oriented strategy and organisational performance in professional football clubs
Alkistis Papaioannou, Thanos Kriemadis, Vasilios Mitsios, Nicos Kartakoullis
| Year of publication: |
2018
|
|---|---|
| Authors: | Papaioannou, Alkistis ; Kriemadis, Thanos ; Mitsios, Vasilios ; Kartakoullis, Nicos |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 17.2018, 3, p. 229-249
|
| Subject: | Customer-oriented strategy | Organisational performance | Professional football clubs | Spectator satisfaction | Fußball | Football | Profisport | Professional sports | Unternehmenserfolg | Firm performance | Sportorganisation | Sport organization | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539218X15434304746063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982362